Working with <span>Chanel Contos </span>to mandate ubiquitous consent education across Australia
Working with Chantel Contos to mandate ubiquitous consent education across Australia
Teach Us Consent, Ongoing
How can we transform the idea of ‘teaching consent’ into an investible proposition? In March of 2021, Chanel Contos—a masters student at University College London—called for testimonies via Instagram from Australians who had experienced sexual assault or rape while at school or in the years soon afterwards. Her post inspired a social media movement and sparked a national conversation resulting in the submission of more than 6,700 testimonies and the receipt of 45,000 petition signatures
calling for change.
The challenge was how to parlay this civic engagement into
a sustainable, impactful and investible proposition.
How can we transform the idea of ‘teaching consent’ into an investible proposition? In March of 2021, Chanel Contos—a masters student at University College London—called for testimonies via Instagram from Australians who had experienced sexual assault or rape while at school or in the years soon afterwards. Her post inspired a social media movement and sparked a national conversation resulting in the submission of more than 6,700 testimonies and the receipt of 45,000 petition signatures
calling for change.
The challenge was how to parlay this civic engagement into
a sustainable, impactful and investible proposition.
Working exclusively over Zoom and within MDMD’s collaboration platform, we built a coalition of stakeholders to deliver foundational brand and commercialisation strategies.
We achieved this by working through MDMD’s strategy framework and reaching out to our professional network globally. The process was supported by a substantial coalition of individual and organisational collaborators who were motivated to help Chanel sustain the existing civic and political engagement she had generated while designing an investible proposition.
Some of the key takeaways
- Engagement of leading gender equity and policy luminaries, including:
→ Former prime minister Julia Gillard AC
→ Former prime minister Malcolm Turnbull AC
→ Former prime minister Scott Morrison MP
→ The NSW attorney general, Mark Speakman MP - Establishment of pro-bono partnerships with Heartland,
Gadens and Westpac - Seed capital of AUD$100k raised through crowdfunding
- Law and policy reform, including introduction of affirmative consent legislation in NSW and QLD
Creative outputs lead by Heartland Agency
Federal funding committed
$
0
m
Federal funding raised for national survey
$
0
m
Events
- Instagram Live session with Senator Sarah Hanson-Young
- Policy briefing, Parliament
of Victoria - Policy briefing, Parliament
of Australia - Campaign briefing, The Australia Institute
Like to know how great strategy can change your game?
“MDMD has been integral to the Teach Us Consent campaign. They helped me turn an Instagram post into a campaign and lasting business, delivering every piece of work to the highest standard. Every interaction is handled with care, empathy and dedication.”
Chantel Contos, Founder
Like to know how great strategy can change your game?