What happens

Our clients are grappling with that question in ways that re-imagine business, resources, information, how we learn and consume.

We help them to create transformational companies—built on commercial potential and designed for wholehearted growth.

As a horizon, we aim to deliver between two and ten times your return on investment. This begins with broadening the field of view—asking the right questions rather than solving the wrong problems. And in parallel, defining longterm horizons and near-term actions.

What we do

Moving from wide angle to short lens, we generate and triage gaps and opportunities.

We then examine timing to market and ensuring value isn’t left on the table where intellectual property or brand equity is concerned. We do this iteratively and in collaboration with trusted counsel.

From here, we take a integrated approach optimising for product–market fit, user experience, talent and capital strategy in parallel.

Typical deliverables include:

  • Primary research & trend analysis
  • Holistic brand strategy
  • Go-to-market planning
  • Talent strategy
  • UX design
  • Customer experience design
  • Engagement design
    (print, digital, product & campaign)
  • Capital & commercialisation strategy 
  • Narrative development
  • Communications strategy
  • Media engagement & training

How we work

To us, holistic strategy means designing for alignment. Of founders with their purpose, purpose with commercial potential and commercial success with wellbeing—as ventures scale, and as they impact communities and the planet.

We shepherd ideas to become investible.

Transcending competition and achieving sustainable growth depends on establishing a healthy creative monopoly. Our venture framework is designed to accelerate this process, combining structure and rigour with high-touch, hands-on discovery.

We respect the lifecycle of new ideas and the lifestyle of those who create them.

We appreciate the lifecycle of new business and recognise the critical importance of doing the right thing at the right time. Equally, we understand that building a business on entrepreneurial brilliance means designing for the wellbeing of founders.

We understand the alchemy between automation and personalisation.

New-value creation is about making informed bets against consensus. This demands robust, independent thinking— which in turn requires space, attention and the capacity to engage with problems and founders first-hand. Our approach is designed to find efficiencies and minimise downside risk. Alongside this, meaningful exchange is crucial. We’re committed to care and consideration in our client relationships—because we like people, and because we know that effective insights depend on listening.

We take a shared-risk approach to reward.

Growth involves critical decisions. This is especially the case for early stage ventures when resources are scarce and stakes high. As strategic advisers, we’re proposing risk—and we believe it’s important that we share in it. Our business can incorporate bespoke remuneration arrangements that align our delivery with your success.

We believe that performance informed by deepest values scales indefinitely.

Prevailing business culture pegs entrepreneurial performance neatly onto external incentives. But sustained success depends on internal drivers. Feelings, the embodiment of values, are critical in the long run. When we say ‘wholehearted growth’, we mean scaling in ways that generate and re-generate momentum.

We imagine a generation of entrepreneurs who master success not as a destination but as a way of being.

This means discovering a type of performance that doesn’t drain energy—rather, delivers it. Transformed founders transform the future.

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So after all of that,
here’s why we are different.

We focus on integration from the start

We believe businesses scale sustainably when they integrate the what with the why. As co-designers, we work alongside founders and owners to set a trajectory for growth that aligns with their values.

Our approach is hard & soft 

MDMD's process is heavy on method, modelling, research and commercial rigour and scaffolded by our proprietary venture framework. This is balanced with the necessary blue-sky thinking, empathy and discussion that ensures the version of success we are powering feels like your own.

We value flexibility as much as effectivity

We believe strategy is valuable when it helps clients achieve better outcomes at speeds they can’t achieve alone. Our investor lens enables us to work flexibly in ensuring the right things are done right (at the right time).

We recognise every entrepreneur is unique

We understand the specific time, energetic and personal challenges that go with building the future. This entrepreneurial perspective equips us to address risk holistically, and to optimise the impact of available resources.

Like to know how great strategy can change your game?

Connect with us