Working with <span>Dr Guru Iyngkaran </span>to scale complex care everywhere
Working with Dr Guru Iyngkaran to scale complex care everywhere
Steera, Ongoing
Founded by a group of practising clinicians, ‘HealthELink’ had achieved clinical proof-of-concept and received several small grants, but it was struggling to determine the path forward. The engagement challenge centred around the question ‘How might we commercialise a validated trial of complex decision-making software?’ – specifically in the face of demanding clinical commitments, recently departed co-founders and a specialised sales terrain.
MDMD engaged directly with the CEO and co-founder to re-architect ZeloPay’s value proposition. Through this process, we were able to identify the disruptive creative monopoly around ‘social contract’. This completely changed the development trajectory, leading to a successful engagement with the federal government’s Accelerating Commercialisation program.
Over the subsequent 12 months, and through the 2020 pandemic lockdowns in Australia, we worked through MDMD’s venture framework to support a 2021 launch. This included multiple rounds of user testing, a re-naming process – from ZeloPay to Parakeet – detailed articulation of the commercialisation approach, and development and delivery of a holistic brand strategy and ongoing advisory partnership.
Parakeet was Nominated as Xero’s ‘Financial Services App of the Year’ alongside Fathom and tech unicorn AirWallex.
Outcomes to date
- Successful engagement of expert advisory team and key federal government stakeholders including the Minister for Health
- Development of brand and commercial strategy
- Positioning to achieve first revenuesand MRFF grant
Like to know how great strategy can change your game?
“Provided a detailed proposal identifying stages and deliverables and executed with diligence and commitment to achieving results. Not just a ‘no care, fee-for-service consulting gig’, MDMD embedded into the business and embraced the passion of the founder and were driven to achieve, not just fill in a timesheet.”
Dr Guru Ingkaran, co-founder, Steera
Like to know how great strategy can change your game?