Startups need more than consultants. They need an embedded crew with bench strength to de-risk growth at speed.

Our model for scaling

With 20+ years in the game and a deep global network of funders, developers, and technocrats, we build transformational ventures built on commercial potential and designed for wholehearted growth. They don’t just launch—the lead.

Great strategy is philosophy in action—anchoring decisions in core values and clear thinking. In practice, this means focusing on the right questions to solve the right problems. Our model for scaling focuses on five phases: Timing, Team, IP, Funding and Traction.

  1. Timing: How might we leverage current timing—market, political, cultural, economic, etc—to create an outsized advantage? See our work with Chanel Contons
  2. Team: How might we attract the best talent, while also retaining interest within our current team? See our work with Ashwin Ramachandran
  3. IP: What will it take to craft a winning intellectual property strategy? See our work with Dr Lewis Dunnigan
  4. Funding: What is the best approach to attract investment and what kind of investment are we after? See our work with Zoe Milne
  5. Traction: How might we set up our venture to drive traction during the preregulation phase? Pre-approvals? Pre-revenue? Pre-Profit? See our work with Dr Guru Iyngkaran

Fueling resilient founders

We recognise the importance of wellbeing to sustain high performance. Beyond driving momentum, we empower founders to seize opportunities and navigate key inflection points with confidence. Our approach teaches founders the mental frameworks to maintain growth and tackle future challenges. We won’t hold your hand, but when success arrives, we’ll be the first to raise it in celebration.

  1. Timing: Leveraging the biggest predictor of (venture) success
  2. Team: Human-centered ventures return more profit
  3. IP: Clarity is priceless; confusion is costly
  4. Funding: Align capital with human values
  5. Traction: Driving investment returns

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So after all of that,
here’s why we are different.

We focus on integration from the start

We believe businesses scale sustainably when they integrate the what with the why. As co-designers, we work alongside founders and owners to set a trajectory for growth that aligns with their values.

Our approach is hard & soft 

MDMD's process is heavy on method, modelling, research and commercial rigour and scaffolded by our proprietary venture framework. This is balanced with the necessary blue-sky thinking, empathy and discussion that ensures the version of success we are powering feels like your own.

We value flexibility as much as effectivity

We believe strategy is valuable when it helps clients achieve better outcomes at speeds they can’t achieve alone. Our investor lens enables us to work flexibly in ensuring the right things are done right (at the right time).

We recognise every entrepreneur is unique

We understand the specific time, energetic and personal challenges that go with building the future. This entrepreneurial perspective equips us to address risk holistically, and to optimise the impact of available resources.

Like to know how great strategy can change your game?

Connect with us